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Fractional Executive

The Situation

With increased product adoption and plans for hyper-growth in the coming 18 months, the Co-Founder and CEO quickly realized that he needed more executive support and chops FAST to provide direct support to him and the team.

The Approach

Serve as a fractional COO to the organization providing the leadership, mentorship and guidance that the team needed in order to support both day-to-day and upcoming growth. Focus on diagnosing pain points, improving team morale, and improving operational efficiencies.

The Results

Designed and implemented new user experience journey, implemented scalable OKR framework to create focus and measure team success, and designed updated organization structure in order to enable team growth.

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Consulting Advisor

The Situation

The GTM Leadership team has been with the company since day one. While they have been incredibly successful, they needed a trusted advisor that they could whiteboard solutions with in order to ensure continued success, personally and for the company.

The Approach

Established weekly 1:1s with GTM leaders. Intentional agendas focused on what was important to them and their teams. Creating a space to be an effective listener, ask the hard questions, and drive action steps forward.

The Results

Clarity on new market penetration, updated sales and customer success compensation structures, improved customer journey touch points, and coaching for top performing team members.

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Strategic Projects

The Situation

Due to the combination of hyper-growth and high turnover, a R&D team found themselves with minimal cross-functional collaboration, no shareable roadmap, and no clear processes on capturing and analyzing product feedback. Internal teams and customers were losing their confidence in the product.

The Approach

Conducted in-depth interviews to determine the current state – the good, the bad, and the ugly. Identified 5 primary WorkStreams, cross-functional working groups, and success measures per team. Outlined a 3-month project plan with key deliverables and milestones.

The Results

Developed a Product Operations playbook that aligned cross-functional teams, established best practices, and implemented processes & systems on 1) publishing a 6-month rolling product 2) product launch protocol 3) product feedback process 4) voice of the customer program and 5) customer feedback loop.