Your team is at a pivotal moment.
I help founders and revenue leaders to gain clarity, alignment, and unstoppable momentum.
Our Approach
Serving a strategic partner to founders and revenue leaders to make sh*t happen. We create tailored frameworks that transform alignment challenges into momentum opportunities, whether you're navigating funding rounds, product launches, or scaling hurdles. Our approach balances strategic vision with practical execution, rooted in deep listening and a natural ability to simplify the complex without losing nuance. We don't just build you a strategy roadmap; we help your team implement it. The result? Less friction, faster momentum, and a GTM strategy that actually works.
When the stakes are high, clarity is everything.
We help GTM teams rise to make-or-break moments.
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When refining or pivoting a GTM strategy to drive growth but struggling with misalignment or lack of clarity.
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When a company is transitioning from early traction to a more structured, scalable business model.
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When teams (Sales, Marketing, CS, Product) are misaligned, causing stalled progress and inefficiencies.
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When hiring a key leadership role, leadership gap, restructuring a team, or experiencing leadership changes that impact GTM execution.
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When sales cycles are slowing, win rates are declining, or the GTM team is struggling to hit growth targets.
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When entering a new market, launching a new product / offering, or shifting ICP (ideal customer profile) and needing a clear execution path.
So glad you’re here! I’m SRS!
No really…I’m Sammar Rajjoub Simmons. I have spent years working with organizations where big, ambitious missions often stalled because of unclear priorities, decision-making confusion, and operational misalignment. I witnessed firsthand how talented GTM teams could get stuck — not because they lacked capability, but because they lacked clarity.
My experience as a dot-connector, clarity-creator, and strategic partner came from:
Working alongside executive teams who were navigating rapid growth, leadership transitions, and structural change.
Seeing how momentum died when decision-making was unclear or priorities were misaligned.
Understanding that execution thrives when leadership is clear and aligned — not the other way around.
Traveling around the world in 106 days with only a backpack, a sense for adventure, and a “we got this” attitude (ask me about my favorite country)