Growth starts with knowing who you serve.
Partnering with founders and GTM teams to align on who they serve—and how to do it with clarity, consistency, and heart.
Our Approach
At SRS Multiplier, we work side-by-side with founders and revenue leaders to drive profitability and growth.
We start by listening. Then we dig into how your team sells, serves, and supports your customers—surfacing what's working, what's not, and where misalignment is slowing growth.
We co-build practical frameworks like Ideal Client Profiles and customer journey maps that guide decision-making and drive results.
We keep things simple, focused, and rooted in what your team can actually execute. No fluff. Just real clarity, real momentum, and strategies that stick.
The result? A GTM strategy that puts your customer (and your team) in a position to win.
What We Do
We help founders and GTM teams rise to make-or-break moments.
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A focused review of your current customer experience, pinpointing friction, gaps, and misalignment across touchpoints.
ROI: Get a clear picture of where you're losing trust, time, or revenue, and actionable insights to improve retention and team efficiency. -
We build a visual, step-by-step view of your customer's experience from first touch to expansion, mapped against internal roles, processes, and systems.
ROI: Align your entire team around what your customer actually needs, reducing confusion, improving handoffs, and driving more intentional growth. -
We define who your best-fit customers are and build simple, scalable tools to measure their engagement and success over time.
ROI: Focus your sales, marketing, and success efforts on the right customers so you can sell smarter, serve better, and drive profitability. -
Advising or leading the hiring process for key GTM roles, including defining must-have competencies, crafting aligned scorecards, and vetting candidates.
ROI: Hire the right people faster and with greater confidence, ensuring your team is built for growth, not just speed. -
Flexible advisory partnerships for founders or GTM leaders who need a consistent thought partner and strategic sounding board.
ROI: Maintain momentum between major initiatives with a trusted advisor who knows your business, your customers, and your goals. -
Short-term or part-time leadership embedded in your organization to guide strategy, lead initiatives, and align teams across customer experience, success, or executive operations.
ROI: Get experienced leadership without the full-time overhead, so you can move faster, fill critical gaps, and scale with confidence.
So glad you’re here! I’m SRS!
No really… I’m Sammar Rajjoub Simmons.
I’ve spent my career inside high-growth, mission-driven companies — often in the messy middle where vision meets execution. I’ve worked through multi-million dollar launches, company-wide reorgs, and culture shifts that couldn’t wait for “someday.”
Over the years, I’ve led GTM and customer-facing teams responsible for $25M+ in renewals and rolled out company-wide OKRs across 400+ people. I’ve advised organizations ranging from 10-person startups to $100M+ revenue companies, and served as a fractional executive during leader transitions, product pivots, and rapid expansion.
And yet, what’s stuck with me the most isn’t the spreadsheets or decks — it’s the real stuff: how easily even the most capable teams lose momentum (and profitability) when they aren’t clear on who they’re serving or why the work matters. Because of that, I carry this lens: if you focus on customer outcomes, all the good you want will follow. I listen deeply, connect dots, ask the hard (but right) questions, and help make sense of what’s swirling beneath the surface.
Also worth knowing: I once traveled the world in 106 days with nothing but a backpack, a sense of curiosity, and a “we’ll figure it out” mindset. That spirit hasn’t left.