Reignite purpose. Build what matters. Create impact.
Partnering with mission-driven leaders at pivotal moments cut through complexity—building the customer-facing strategies, systems, and teams that make growth feel achievable and aligned.
Our Approach
At SRS Multiplier, we work side-by-side with founders and revenue leaders to build customer-centered GTM operating systems that drive sustainable growth and profitability.
We start by listening. Then we dig into how your team sells, serves, and supports your customers—surfacing where alignment breaks down and where opportunity is hiding.
Together, we build GTM operating systems that connect the dots across your entire revenue engine.
We keep it simple, actionable, and tailored to how your team actually works. No fluff. Just clarity, consistency, and the structure your team needs to scale with confidence.
The result? A GTM system that’s aligned, customer-first, and built to last.
What We Do
We help founders and GTM teams rise to make-or-break moments.
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A focused review of your current customer experience, pinpointing friction, gaps, and misalignment across touchpoints.
ROI: Get a clear picture of where you're losing trust, time, or revenue, and actionable insights to improve retention and team efficiency. -
We build a visual, step-by-step view of your customer's experience from first touch to expansion, mapped against internal roles, processes, and systems.
ROI: Align your entire team around what your customer actually needs, reducing confusion, improving handoffs, and driving more intentional growth. -
We define who your best-fit customers are and build simple, scalable tools to measure their engagement and success over time.
ROI: Focus your sales, marketing, and success efforts on the right customers so you can sell smarter, serve better, and drive profitability. -
Advising or leading the hiring process for key GTM roles, including defining must-have competencies, crafting aligned scorecards, and vetting candidates.
ROI: Hire the right people faster and with greater confidence, ensuring your team is built for growth, not just speed. -
Flexible advisory partnerships for founders or GTM leaders who need a consistent thought partner and strategic sounding board.
ROI: Maintain momentum between major initiatives with a trusted advisor who knows your business, your customers, and your goals. -
Short-term or part-time leadership embedded in your organization to guide strategy, lead initiatives, and align teams across customer experience, success, or executive operations.
ROI: Get experienced leadership without the full-time overhead, so you can move faster, fill critical gaps, and scale with confidence.
So glad you’re here! I’m SRS!
No really… I’m Sammar Rajjoub Simmons.
I’ve always been the person leaders call when growth outpaces clarity.
After 15+ years in strategy, customer success, and operations, I started SRS Multiplier to help mission-driven organizations build the systems, teams, and strategies the customer sees, feels, and experiences—so they can grow with purpose and without losing sight of what matters.
I partner with leaders at critical inflection points, helping them replace friction with focus and build what’s been missing. Because when you’re leading something with real impact, you can’t afford to duct-tape your growth. You need to build it.
Also worth knowing: I once traveled the world in 106 days with nothing but a backpack, a sense of curiosity, and a “we’ll figure it out” mindset. That spirit hasn’t left.